My father loved shirts. He wore them every day, it was undoubtedly the garment that represented him the most. Whether they were plain, striped, patterned, made of cotton or linen, it didn’t matter: shirts were his trademark. But the one he preferred, the one that for him best embodied the essence of a shirt, was […]
Author Archives: Massimo Montanelli
For many of our customers the tailored shirt has become a joyful habit. It is not just a luxury or a treat, but a custom that, once experienced, is difficult to do without. Tailored shirts are made for us, they fit us perfectly, dress us like a second skin and give us an experience that […]
Twenty years have passed since that August 18, when my father and I opened the shop in Lucca, after months of work and sacrifice. A lot has changed since then, first of all it has been almost ten years since my father passed and was no longer there to accompany me on this journey. What […]
“Buy less, choose well, make it last. Quality, not quantity” Vivienne Westwood After a long break from our newsletter, we have decided to come back, and first of all, we do apologize for this prolonged absence. The last few months have been eventful and there has been no lack of difficulties. Perhaps we needed time […]
Selezione di costumi da bagno da uomo di nostra produzione e di produttori italiani. Se dovessimo descrivere con un’immagine la nostra collezione di Costumi da Bagno per questa stagione, punteremmo su un’invasione di farfalle imprevedibili e coloratissime. Nella nostra selezione di costumi da bagno da uomo abbiamo cercato le varianti per noi più divertenti e raffinate, […]
“Laundry without a man’s shirt is sad laundry” Ian Fleming How many of us, when we open our wardrobes, feel a thrill of pleasure upon seeing our well-pressed shirts hanging inside? White, multi-coloured, plain, stripes or patterns. Shirts for every occasion: elegant, casual, black tie, everyday shirts… A shirt is not a simple item of […]